The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Broken Chip
Agency: Havas / New York + Sound Lounge / New York
Client: Heineken / Dos Equis Category: Craft / Writing - Single
The Alternatives - Yourself
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Craft / Writing - Single
Election in the Dark
Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo
Client: Yahoo Japan Corporation Category: Web / Utility
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Web / Utility
Course IQ
Agency: McCann / New York + MRM//McCann / New York
Client: Microsoft Category: Web / Utility
Making the List
Agency: CHE Proximity / Australia
Client: LEGO Australia Category: Online Advertising / Banners
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government Category: Online Advertising / Banners
Adoptify
Agency: SERVICEPLAN GERMANY / Munich
Client: Tiertschutzverein Muenchen Category: Online Advertising / Banners
One Breath
Agency: AMV BBDO / London + RSA Fims / London + Grand Central / London + MPC / London
Client: J & J Nicorette Category: Film / Long Form
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform Category: Film / Long Form
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Film / Long Form
Daughter and Mother
Agency: BBDO / New York + OPositive
Client: Cure Alzheimer's Fund Category: Film / Long Form
Thinly Veiled Metaphors
Agency: Circus Maximus / New York + Alpen Pictures + Superprime / Los Angeles
Client: Roman Category: Film / Long Form
SickKids VS - DadStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto
Client: SickKids Foundation Category: Film / Long Form
Following
Agency: DDB / Chicago + MJZ / Los Angeles + MPC / New York
Client: State Farm Category: Film / Long Form
Battle against cancer
Agency: J. Walter Thompson Puerto Rico / San Juan + Zapatero FIlms / San Juan
Client: Susan G. Komen Category: Film / Long Form
It’s Just a Phase
Agency: Rothco | Accenture Interactive / Dublin
Client: SOAR Category: Film / Long Form
Imaginary Friends Society - Feeling Sad
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Film / Long Form
C21 Restaurant
Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York
Client: National Down Syndrome Society Category: Film / Long Form
Give Nothing to Psoriasis Campaign
Agency: VCCP Health / London + Nice Shirt Films / London
Client: LEO Pharma Category: Film / Long Form
Born Apart
Agency: Y&R MEX / Mexico City + Oxígeno Producciones / Mexico City
Client: Special Olympics Category: Film / Long Form
Thursday Night Football
Agency: CP+B / Los Angeles + Biscuit Filmworks / Los Angeles
Client: Amazon Prime Video Category: Online Films & Video / Short Form - Campaign
I Love My Fruit by the Foot Campaign
Agency: ERICH & KALLMAN / San Francisco
Client: General Mills Fruit by the Foot Category: Online Films & Video / Short Form - Campaign
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media Category: Online Films & Video / Short Form - Campaign
Humans will be Humans
Agency: Ogilvy UK / London
Client: Samsung Category: Online Films & Video / Short Form - Campaign
Just Get the Dog
Agency: Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York
Client: Sugar Mutts Rescue Category: Online Films & Video / Short Form - Campaign
Dead Whale
Agency: Dentsu Jayme Syfu / Makati City
Client: Greenpeace Philippines Category: Experiential / Environmental / Outdoor Spaces
The Human Serengeti
Agency: FCB New Zealand / Auckland & Wellington
Client: Prime TV Category: Experiential / Environmental / Outdoor Spaces
HOTEL HIGHWAY
Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client: Two inc Category: Experiential / Environmental / Outdoor Spaces
Music in Sight
Agency: Jung von Matt/ AG / Hamburg
Client: Hamburg Marketing, Elbphilharmonie Hamburg Category: Experiential / Environmental / Outdoor Spaces
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Experiential / Environmental / Outdoor Spaces
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army Category: Innovation in Interactive / Gaming
Cozmo Lost in Reddit
Agency: W+K Lodge / Portland + Uncle Toad's Media Group / Los Angeles + Bent Image Lab / Portland + Joint Editorial / Portland
Client: Anki Category: Innovation in Interactive / Gaming
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Use of Technology / Physical Product & Mobile Integration
My Voice
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client: Fondazione Nemo Category: Use of Technology / Physical Product & Mobile Integration
KFC Suppertime Stories
Agency: Ogilvy / Johannesburg
Client: KFC Category: Use of Technology / Physical Product & Mobile Integration
Snaptivity
Agency: R/GA / London + Snaptivity / London
Client: Snaptivity Category: Use of Technology / Physical Product & Mobile Integration
Bulletproof Posters
Agency: Ogilvy & Mather / Chicago
Client: Americans for Responsible Solutions Category: Craft / Printing / Production - Single or Campaign
Old Spice - Paper Blazer
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Craft / Printing / Production - Single or Campaign
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Digital Design
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper Category: Digital Design
A Message From Earth
Agency: WeTransfer / Amsterdam + Stink Studios / Los Angeles
Client: WeTransfer Category: Digital Design
Baywatch Slo-Mo Marathon
Agency: Droga5 / London + Smuggler / London
Client: Paramount Category: Influencer Marketing / Single Channel
Unlimited Apologies
Agency: McCann / Lima
Client: Entel Category: Influencer Marketing / Single Channel
SnapSkate
Agency: Ogilvy / Germany
Client: Coca-Cola GmbH Category: Influencer Marketing / Single Channel
Honda "Yearbooks" - Motivational Tweets
Agency: RPA / Santa Monica + Elastic / Santa Monica
Client: American Honda Motor Co., Inc. Category: Influencer Marketing / Single Channel
Battle against cancer
Agency: J. Walter Thompson Puerto Rico / San Juan
Client: Susan G. Komen Category: Online / Streaming Audio - Single or Campaign
#NotMusicToMyEars
Agency: Ogilvy & Mather / Mumbai
Client: RNW Media Category: Online / Streaming Audio - Single or Campaign